OUR PANEL GUEST SPEAKERS
Prepare to be captivated by the visionaries and trailblazers shaping the future of running in Africa and beyond. Our esteemed speakers and special guests bring a wealth of experience, invaluable insights, and powerful stories that will ignite your passion and drive innovation. Don't miss this opportunity to connect with the minds behind the movement at the AFRICA RUNNING SHOW.
Seifeldin Fawzy: The TriFactory visionary
Seifeldin Fawzy is a co-founder & COO of @thetrifactory. A graduate of University College London Faculty of Laws and a former commercial lawyer, Seif left the corporate world to co-found The TriFactory in 2015, turning his passion for running and sports into his full-time occupation.
At The TriFactory, Seif manages business & brand development, sponsorships, partnerships, and general event operations for all of the company’s races, including the AIMS-certified Pyramids Half Marathon, El Gouna Half Marathon, the Somabay Endurance Festival, Tough Mudder Egypt, and a dozen other events.
Alongside management of The TriFactory, Seif is a long-time runner, marathon and IRONMAN finisher, and endurance sports addict. You can find him at @thetrifactory races with the mic in his hand, cheering on thousands of runners as they cross the Finish Line and earn their medals.
Sarah Giomi: Mind, Body, and Breath
Sarah Giomi is a sport performance coach and ultraendurance athlete with a background in psychology and preventive health. She holds a Bachelor’s degree in Psychological Sciences and is completing her Master’s degree in Psychology. Sarah is a certified Sport Performance Coach, an official EUPC (European Prevention Curriculum) trainer, and a Breath Coach with Academy Inspire Italia.
Her work focuses on prevention and health promotion, integrating physiology, psychology and breathing to help individuals, groups and communities move from survival mode to sustainable well-being. Drawing on her experience in road and trail ultramarathons, including 100 km races, she combines scientific knowledge with lived experience of long preparations, injuries, setbacks and mental turning points. In her coaching and education programs, Sarah blends evidence-based tools from positive psychology, epigenetics, functional breathing and stress regulation, with a particular focus on women who choose “beyond the limit” sports such as ultramarathon and trail running.
She is committed to creating resilient, self-aware communities where performance and health can coexist over the long term.
Ayman Hakky: Building Sports Empires
Ayman Hakky is a sports entrepreneur with 20 years of experience as an athlete, coach, and business manager.
He founded The @thetrifactory in 2015, now Egypt’s leading organiser of mass participation sports events, including the Pyramids Half Marathon, Tough Mudder Egypt, and Somabay Endurance Festival. He is also the co-founder of @racemateapp, Egypt’s top running app, and served on the board of Gezira Sporting Club from 2017–2021.
Ayman studied Economics at the American University in Cairo and UCLA, and began his career as a commercial analyst at BP before turning his passion for sports into a thriving business!
Admire Muzopambwa: Long-distance Trailblazer
Admire Muzopambwa is a Zimbabwean long-distance runner and endurance athlete, recognised for his strong performances on the national and regional road-running circuit.
He has represented Zimbabwe in competitive long-distance events and has achieved multiple podium finishes at national-level road races, while also competing in regional and international competitions, establishing himself as one of the country’s emerging endurance talents and a contributor to the growth and visibility of distance running in Southern Africa.
Dickens Friday Kaka: The Industry Veteran
Kaka is the Founder of Mbarara City Marathon- Uganda 🇺🇬! He’s also the Founder of Talanta Sports Africa, GAGA Sports and being a Runner, Sports Director, and Journalist!
He holds more than 20 years of experience in this Industry and his insights will be of great value for the event!
Amos Wekesa - A story of long building in Uganda
Amos Wekesa is the Founder and CEO of Great Lakes Safaris and Great Lakes Collection Ltd, and a leading tourism entrepreneur in East Africa. With over 20 years of experience, he has played a key role in promoting Uganda as a global travel destination.
He leads one of Uganda’s largest tour operators and a portfolio of boutique safari lodges, with expansion into Tanzania including operations in Tarangire National Park and planned developments in Serengeti. He also integrates youth empowerment through training cafés located within national parks.
Wekesa is a strong advocate for sustainable tourism, entrepreneurship, and economic development. He has served as President of the Uganda Tourism Association, sat on the Uganda Tourism Board, and chaired the Presidential Investment Round Table Tourism Technical Working Group.
He is the founder of the Rwenzori Marathon, a growing international event, and has spoken at global platforms including the United Nations General Assembly. His work has earned him multiple regional and continental awards, positioning him as a key ambassador for tourism in East Africa.
Jonas Blümle - AG Race Result
Jonas is an International Sales Manager on the Customer Success team at race result AG, the world’s leading provider of race timing software and hardware. Based in Europe, Jonas focuses on French-speaking countries and Africa, where he works to build lasting partnerships with local race timers and organizers.
What drives Jonas is a simple but powerful belief: professional timing is not an extra cost, it’s an investment that transforms an event. Accurate, real-time results attract media coverage, build credibility with sponsors, and open the door to the international running community. For growing events, it can be the difference between a local race and a recognized fixture on the global calendar.
His approach is rooted in empowerment. Rather than flying in a timing team and leaving, Jonas focuses on transferring knowledge so that local people can own and operate the technology themselves, building long-term capability, not dependency.
He has supported major events across the continent, including the Marrakech Marathon and the UCI World Championships in Kigali, and brings that hands-on experience directly into his work with new partners.
Alessio Punzi - Head of Running & Mass Participation at World Athletics
Alessio Punzi is Head of Running & Mass Participation at World Athletics, where he oversees the federation’s global programmes in road, trail, masters, and virtual formats. He manages relationships with race organisers, federations, cities and running tech, helping align the sport’s legacy structures with the broader running industry.
His portfolio includes event quality, participation growth, education and integrity programmes, including facilitating multi-million-dollar anti-doping schemes that underpin the long-term credibility of the sport.
Richard Hulnick - Endurance Sports & Fundraising Professional
Richard builds experiences that move people, and drive results.
As a senior executive in event fundraising, sponsorship, production and experiential marketing, he has spent his career creating moments that matter for both for-profit and non-profit organizations: from international conferences and roadshows to major international endurance sports events, galas that inspire generosity, and peer-to-peer campaigns that mobilize communities.
With a strong foundation in finance, fundraising, and events, Richard brings a rare combination of creative vision and operational rigor to every project.
Alejandra Rodríguez Larrain
Alejandra Rodríguez Larrain is the CEO of Peru Runners and founder of Flama – Peruvian Foundation for Women and Sport.
An economist, marathon runner, and sports industry leader, she has dedicated her career to building projects that combine community, social impact, and the growth of running culture in Peru and Latin America. She is the Race Director of the Lima Marathon, held every May, and the , founded in 1909 and the Lima Half Marathon, held every August, recognized as the oldest half marathon in the world by World Athletics, now celebrating its 117th edition.
Through Peru Runners, Alejandra has helped develop some of the region’s most important road races, promoting running as a tool for health, connection, and social transformation. She is especially passionate about the power of running communities to inspire positive change and create opportunities across emerging sports ecosystems.
